Very good Information for those who are thinking of taking the leap to being your own boss. ~ Kristi
On a summer evening last year, Jo Shaw came up the idea for Just Bake over a glass of wine with friends. Six months later the website launched selling beautiful cake decorations and cupcake accessories. Mumpreneur Jo explains how Just Bake came to fruition and gives us her best business startup tips.
CTTB: Why did you decide to start the Just Bake website?
JS: I always wanted to have my own business but it wasn’t until last year that the idea came to me. I do lots of baking with my two young children and at the same time I couldn’t find the cake decorations I wanted off the high street. When I looked online I found a lot of poor quality websites were around. I realised what was missing was a simple, easy to navigate website which was appealing from the outset where people could buy pretty decorations.
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