Lisa Price of Carol’s Daughter has done it again! She picked a stunning group of women who represent a wide array of ethnicities (Cassie, Selita, & Solange Knowles) to be the faces of her brand.
What we’re doing now is moving into a polyethnic space. When I say polyethnic, I mean women who are made up of several ethnicities,” Stoute explained. “If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes.
According to Women’s Wear Daily:
Carol’s Daughter aims to showcase the customers who can’t be neatly slotted into one category or another. Take, for instance, Cassie, who is of black and Filipina descent, or Ebanks, who has Jamaican, Irish, Indian and African heritage and grew up in the Cayman Islands. Knowles is of African-American and French Creole descent.“Carol’s Daughter doesn’t have just one direct demographic,” said Ebanks. “Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”
“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless,” said Steve Stoute, chairman and lead investor in the company. “There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box.”
Kudos again to Lisa Price for such an awesome showcase of diversity for Carol’s Daughter.
What do you think of Carol’s Daughters newest Ambassadors?
Enjoy the Journeys. ~ Kristi